Experience

Art Director/Senior Art Director at drinkcaffeine
Madison, CT
July 2013 – January 2025

Led branding, print, web, and UI/UX design projects for clients across healthcare, finance, CPG, ski resort, and B2B industries. Developed creative concepts and executed hands-on design work for major brands, including BIC, Casio, Humana, Invisible Fence, TIMEX, and state-level initiatives including the Governor of Connecticut’s daily COVID public addresses. Provided photography direction, oversaw press checks, and contributed to video production and creative strategy.

Notable achievements include:

• Designing the UI for a proprietary charter ground transportation booking engine, resulting in 100,000 new quotes and qualified leads within 18 months.

• Spearheaded a healthcare recruitment campaign that increased applications by 41% and reduced cost per lead by 69% through optimized landing pages, improved contact forms, and branded content featuring employee testimonial videos.

• Also played a role in mentoring junior designers and fostering a collaborative creative environment.

Junior Art Director at Drink Communications
Madison, CT
April 2012 – July 2013

Junior member of a small-but-nimble creative team reporting directly to the Creative Director. Job duties consisted mostly of print, digital, and out-of-home design for clients in the ski, healthcare, and financial industries.